MAC Cosmetics is under fire for a recently launched product — a Fix+ Setting Spray — which quickly drew comparisons to makeup artist Joelle Phillips's signature creation. Now people on the Internet are calling the brand out for allegedly copying Joelle, a claim that MAC denies.
The product in question dates back to 2016 when Joelle created a DIY shimmery finishing spray by adding loose MAC pigments to the brand's original Fix+ setting spray, a genius hack that quickly received praise from her followers. "The video went viral on Instagram. People started asking to pay me to make it for them," she told Teen Vogue. However, the staggering response from her fans eventually prompted the Philadelphia-based artist to remove the video from her Instagram. "I panicked," she says. "I didn't expect to get such a big response. That video got around 50,000 views in two days." On top of that, Joelle had also become fearful that her innovative idea — which was clearly resonating online — would be copied by larger companies.
From then, Joelle started to do her own research on how to formulate beauty products, which is how her company, Omglo Cosmetics was born. Last March, she debuted a highlighting hydrating finishing mist inspired by her original concoction. After reflecting on the success of her brand, Joelle decided to repost the original video that led to Omglo's creation. However, almost two months after her repost, images of a new trio of shimmery MAC Fix+ sprays began to surface online. People began to connect the dots, and even Joelle feels that the two sprays may be a little too similar for comfort.